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Taco Bell: Loyalty Rewards Program

Adding a loyalty rewards program to the existing Taco Bell App, part of the UX design team at Deutsch LA
Client:
Taco Bell
Release Date:
March 2020
See Live Project
Team: Lauren Haney @ Deutsch
Duration: 8 Weeks
Tools: Sketch, Zeplin
My Role: UX Design

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Brief

This is a partnership with Deutsch LA and Taco Bell Corporate to create a loyalty rewards program within the existing Taco Bell Mobile App.

We worked in 2 week sprints, dividing up various parts of design for UX.

Develop: Design Studio & Wireframes

Design Studio

Every day I'd print out designed screens, so that our team could review during morning standup. This provided to be extremely useful for members of the Taco Bell team that weren't as hands on as a source of reference.

Wireframes

All designs were done in a flow, and pushed to Zeplin for consistent client review and feedback. Here are few examples of those flows

Log in for New & Returning User Flow
Redemption Flow

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More to Come...

Delivered Assets and UI to be uploaded soon

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About Me

I create thoughtful designs founded on user-centered research

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LaurenHaney23@gmail.com
+1 310 245-9096
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