In interviewing current users of EVRealities, as well as potential users. These interviews taught us about the frustrations, motivations, and goals of our target users. I found that users are eager for a marketplace where they can find gigs as well as sell photos and videos.
Key Findings Uncovered:
• 12/12 interviewees were cautious when interacting with their IP on the internet
• 10/12 interviewees do their due diligence online when purchasing or hiring a new person
I won’t post my images anywhere that I can’t trust
To learn about the VR landscape, and how EVRealities might fit into the larger 360 and Immersive Technologies market I took my team to the Fox Innovation lab and learned how other companies are utilizing VR. This helped give a broad picture of the entire immersive marketplace. It then became easier to see where EVRealities fits into the big picture. This infographic helped inform that EVRealities is the bottom half of the triangle – Lower cost to produce and more reach.
Additionally I compared current EVRealities features to Freelancer and Upwork . Putting elements into a grid helped form the strategy and identify areas of opportunity in the marketplace. There are actually two different C&C’s because we needed to compare features that a content creator would use, as well as what a publisher looking to hire or purchase content.
To synthesize the data from our user interviews and identify key trends that existed, we created an affinity map. This helped inform what users wanted out of the community as well as the desire for a marketplace.
We grouped our findings into these groups:
• Protecting your business (IP & Trust)
• How creators get work
• Marketplace interaction
• Content quality
For this project we decided that we needed two user personas, because of the duel sign-up process. One for the creator and another for the publishers.
In addition to the User Flows, we created a Customer Journey Map to help our team focus on making this sign on process a delightful experience, this was done by focusing on areas of the customer journey that are well below the happiness line: standardizing nomenclature on the current site and adding a marketplace for creators.
Because so much of our design for this project was on sign up flow, we found a lot of value in utilizing the entire whiteboard for mapping out our screens and making iterations on the fly.
As a bonus to our sign up flow - we decided to add on the marketplace and how it might look for EVRealities from the creator's on-boarding perspective. Features included in the marketplace large search function, ability to favorite images/videos, bookmarking, filtering, and prominently displaying creator names.
To get a sense of how our users would use the app, we began a series of Usability Tests. We performed several rounds of usability testing with medium fidelity and high fidelity prototypes.
Since our client was still in beta, our next steps recommendations are aligned with how to help EVRealities grow their user base, establish their brand identity, and build a community.